Thaaja Bringing Customizable Indian Food to NoMa

15 Oct

Over the past couple of years, NoMa (roughly defined as the region to the north of Union Station) has seen its population grow exponentially thanks to the opening of several large apartment buildings.  Unfortunately, there has not been similar growth in the number of good food options in the area that are open for dinner.  NoMa residents are currently restricted to the pricey (and less than stellar) Watershed, a few fast food places, or going elsewhere for food.  Thaaja Indian Food Bar, 1335 2nd Street NE (in the same building as the Courtyard by Marriott), has the potential to improve the NoMa dining scene when it opens in mid-November.

Future Site of Thaaja Indian Food Bar

We recently caught up with Thaaja owner Shailesh Kumar to learn more about the new place.  Thaaja will be Kumar’s first restaurant and will draw upon the flavors and experiences of the Indian food that Kumar grew up on as a child.  Kumar wants Thaaja to show customers that Indian food can be done quickly, while still being delicious, fresh, and healthy.  Thaaja is still in the middle of renovations, but Kumar expects that it will be ready to open in November.  Once Thaaja has been open for a little while, it will begin delivery.

At Thaaja–which translates as fresh–diners will choose their ingredients and build their meals from scratch.  The customization will be similar to that of Chipotle, ShopHouse Kitchen, or H&pizza.  Customers will first choose a base: Indian wrap, tortilla wrap, rice bowl, or salad bowl.  Next they will add the type of meat that they want as well as other toppings before finishing the meal off with a variety of Indian sauces of different spice levels.  The meats will be chicken, lamb, steak, paneer (smoked Indian cheese), and tofu.  The other toppings will range from onions to chickpeas to cucumber to fried onions.  According to Kumar, they will have “six signature homemade sauces which vary in spiciness, some of which offer very traditional Indian flavors, while others are a little more modern.” The sauces are broken down into spicy ones (a tikka masala sauce, a spicy vindaloo sauce, and a “Tandoori Buffalo” sauce) and savory ones (a yogurt based sauce, a coconut sauce, and one with cilantro, cucumber, and coriander). While the full details of the menu at Thaaja are still being ironed out, there will be a variety of sides on the menu, likely including Indian bread baskets with dipping sauces.

Thaaja will target the NoMa lunch crowd but will also stay open so that NoMa residents can enjoy it for dinner and drinks.  It will be open from 11am until 8pm all weekdays and will offer drink and food happy hour specials from 5pm until close.  Thaaja will offer a variety of beers, wines, and several mix drinks, making it instantly different from almost every other restaurant in NoMa, almost none of which have liquor licenses.

Kumar said that NoMa was the ideal place to open Thaaja becomes of the incredible growth that is currently happening in the region and because of the friendly and supportive community that is developing in NoMa.  Thaaja’s business model that will cater to both office workers at lunchtime and residents for dinner during the work week should be a successful model for a region that desperately needs more dining options.  We are very excited to check out the food in a few weeks.

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3 Responses to “Thaaja Bringing Customizable Indian Food to NoMa”

  1. Sue October 15, 2012 at 12:09 pm #

    I am excited for this place to open. Noma definitely needs more food options! And happy hour is so necessary. Can’t wait!

Trackbacks/Pingbacks

  1. 2013: The Year Ahead for H Street’s Dining Scene « District Cuisine - December 26, 2012

    […] Thaaja Indian Food Bar (NoMa region, 1335 2nd Street, NE)–actually located in nearby NoMa, Thaaja will feature customizable Indian food in a dine in or takeout setting (will also feature delivery), customers will design their own meals in a format similar to Chipotle, restaurant planned to open in December but experienced some minor delays and we’re told plans to open in early 2013 now (see our preview here) […]

  2. Thaaja Indian Food Bar Set to Open Wednesday (January 23rd) « District Cuisine - January 23, 2013

    […] plans to open Wednesday in NoMa (1335 2nd Street, NE).  You can see our detailed preview piece here and the menu […]

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